We mustn’t underestimate the influence of offline activity in our online researches as we try to engage young people using social software.
Engaging them with our research sites is an ongoing struggle. We try designing the appearance so that it looks appealing, try to include detail which reflects the flat, its activities and functions and engage them with video and photo uploads. The latest attempt to engage has been by a three-pronged approach: a competition, a poll and a discussion.