Case 1: Do Your Research

As an INCLUSO partner, SHMU had the advantage of undertaking research pilots and gathering evidence about what did and did not work. However, youth work organisations won't have this luxury - you want to to get it right, or as right as you can, the first time around. So do your research.

You are reading this INCLUSO manual which is a good first step. But there are lots of other resources, including Social by Social. The more you read, and the more widely you read, the better your chance of success in implementing a social media initiative. This research phase of your initiative will take time, and you must allow for this in your time schedule.